Triangular Brush Box

consumer facing brush boxes

Client: Function of Vex | Nail Art Supplies

The Creative Brief

We are launching new brushes and we need updated packaging.

Box size: 199mm x 20mm
Material: White cardboard triangular box with black print for the new retractable brushes.
Information to include:

  • F(vex) logo

Tagline

  • For Artists Who Move Different

To Activate:

  • Soak the bristles in hot water (~167°F / 75°C) for one minute before first use. Avoid letting water touch the connection between the brush body and tube.

Care:

  • Clean gently with appropriate brush cleaner.

  • Store retracted to protect bristles.

  • Avoid prolonged contact with acetone.

Company Info:

  • Function of Vex

  • Los Angeles, CA

  • Made in China

  • www.f-vex.com

Extra Notes: Avoid dense blocks of text—opt for line breaks and short phrases

File Requirements: Adobe Illustrator File, Print Ready PDFs, and SVGs.

Final box with dielines

images of final box + Brushes coming soon! xo

Flex Tint Label Designs

expansion of product offering

Client: Function of Vex | Nail Art Products

labels with dielines

The Creative Brief

Design a 1" x 1" square epoxy label + accompanying circle labels for the lid. Rounded corner radius for the square label is estimated so keep essential design elements away from corners.

  • Convert current colors + designs to print ready CMYK

  • Maintain original colors design

  • Maintain current Flex Tint logo

  • Can keep current background gradient design or adjust design to reflect each collection’s vibe better.

File Requirements: Adobe Illustrator Files, Adobe InDesign Files, and Print Ready PDFs.

jelly bounce collection

mochi mallo collection

jelly grime collection

For each collection I used the backgrounds as a way to inform each theme.

Jelly Bounce - Big Bubbles
Mochi Mallo - Whipped Cream
Jelly Grime - Fermenting Fruit

packaging + Swag design

packaging for marketing initiatives

Client: Lightspeed Marketing for Various Clients

This is a collection of boxes, swag, and other printed items that I designed while I worked at Lightspeed. Clients include Cisco, Netskope, NetApp, and Castlight Health among others.